Director of Brand Marketing

Description:
Major Auto Racing Organization is looking for their next Director of Brand Marketing. Responsibilities include creating top-of-mind brand awareness among fans, non-fans and all stakeholders that support the overall strategic goals of the League and that will lead to increased attendance and viewership of events. Provide direction and leadership of all creative and marketing support services toward enhancing the League’s brand image. Utilize market research results to benchmark attitudes and improvement in brand imaging and marketing activities toward increasing attendance and viewership.Assist in the development of market research that benchmarks current beliefs and attitudes of the organization, its drivers and its race venues. Create brand image strategies designed to heighten top-of mind awareness for the League. In concert with PR, Productions, Sales, Marketing, and other departments, implement a brand awareness campaign that supports company objectives, business goals of the league and its stakeholders…toward increased attendance and viewership. Develop and direct all “creative” messages, (TV, radio, print, support pieces) for all needs and uses as it relates to brand development and awareness…toward increasing attendance and viewership.